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What Is Geo-Fencing?

There are many ways in which the physical world and the digital realm interact with each other. One of them is geo-fencing. Geo-fencing allows companies to track when a user’s mobile device enters a predefined geographic area. It has many potential applications, such as allowing tracking on fleet vehicles, but geo-fencing is perhaps most commonly used for targeted advertisements.


How Geo-Fencing Works

Geo-fencing can use either global positioning (GPS) or radio frequency identification (RFID) to identify when a user’s cellphone or other mobile device has entered the predefined geographical area. The movement of the mobile device across the virtual barrier will then trigger a pre-programmed action to occur. Essentially, geo-fencing allows businesses to communicate directly and automatically with devices in their area.


What Geo-Fencing Can Do

Geo-fencing has a number of practical applications. Some of the pre-programmed actions it can trigger include sending push notifications to the user’s phone, or sending text messages, emails, or app notifications. Geo-fencing can also send location-based marketing data and targeted advertisements via social media platforms.


The potential uses for geo-fencing are broad in scope. For example, let’s say you own a brick and mortar clothing store. A consumer who has opted-in to receive location-based services might enter your geo-fenced area when he or she approaches the store. At that point, the consumer’s phone might alert him or her to a sale taking place at the store. It might even send the consumer a digital coupon.


Which Companies Are Using Geo-Fencing

Plenty of companies are using geo-fencing these days. One example is Live Nation, the concert and events producer. This company has geo-fenced tour stops for musical artists. This allows all of the fan social media content that occurs at those particular stops to be aggregated, allowing brands to benefit from the real-time social media data.


Targeted advertising through geo-fencing is one of the many services offered by Hagadone Digital Montana. They are a full-service Internet marketing agency that can help your business grow. You can reach their office in Kalispell, MT by calling (406) 758-4443.


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