Common Questions About Creating a FAQs Page
Every business website should have a frequently asked questions (FAQs) page. Often, potential customers will peruse a company’s FAQs page before deciding whether to purchase a product or schedule a service. Having a great FAQs page can make your company seem approachable and accessible to its customer base. Plus, FAQs pages can even increase your company’s visibility in Google search engine results pages, as it enables the search engine to become better acquainted with your business and the type of services or products you offer.
What should I include on my list of FAQs?
Some businesses list FAQs that they want their customers to ask. However, it’s far more useful to the customer to list questions that actually are frequently asked. Instruct your receptionists to begin compiling a list of the most frequently asked questions.
How should I organize my FAQs?
If you only have a handful of frequently asked questions that you wish to answer, you can list them in any order you choose. However, it’s a good idea to put the most important ones at the top. If you have many FAQs, you’ll need a better way to organize them to help your customers navigate the menu. It’s common practice to start the webpage with a list of questions, sans answers. These questions should be linked to the answers, below.
In addition, you can separate FAQs into categories if it makes sense to do so. For example, let’s say you own an HVAC and plumbing company. You might group relevant questions into the following categories: “AC,” “Heating,” “Plumbing,” and “Indoor Air Quality.”
How can I make my FAQs page more readable?
Readability is important for both website visitors and search engine optimization (SEO). You can make your FAQs page more readable by bolding each question. This allows visitors to easily scan for needed information. In addition, keep the paragraphs underneath the questions as concisely written as possible.
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